Even though this might be seen as something of a traditional or even old fashioned way to advertise, printed advertising in magazines and newspapers still fills a vital role in marketing.  Advertising design for print will always be a potent weapon in the marketing armoury. It has the power to reach out and grab an audience.  It can break up and interrupt the flow of a magazine. Or compliment an existing article on the other page.

With this medium of design it is vital that the advert is striking, has a clever message, has efficient use of text and strong typography.  The advert must reach out and grab you from the page, as it’s so easy to flick past.

Advertising Design for Print LearntoTrade

Below are some advertising designs for print created by David Pugh, and featured in various well known publications in London papers, such as Metro, Evening Standard and City A.M. The messages in these ads is very powerful and positive.  The audience were London commuters, who might be getting tired of the rat race and looking for an escape.

Advertising Design for Print Top Gear Live

During the run up to the Top Gear Live event, Davis was commissioned to do several advertising designs for print in publications such as The Mirror, The Sun and the Times.  Below are some advertising designs featured for the event.

Advertising Design for Print : Sports Nutrition

Below you will find examples of advertising design for print in sports nutrition and bodybuilding magazines. Specifically, Men’s Fitness and Flex.  The market for these designs was very different using bold colours, product photography and special effects.