David was commissioned to create the identity for the annual event. The company required display graphics, brochures and identity as well as finding a theme and visual identity for the event.
The main graphics focussed around illustrated stylised business characters propping up a graph/performance chart graphic. This was highly flexible and could be adapted to fit a variety of sizes, widths and heights.
The graphics, colour scheme and assets featured consistently throughout all media, and brought some humour and colour to the event.
